OVERVIEW

Swan Stonarts is a leading monument wholesaler, proudly serving the memorialization industry with the highest quality products and services for the past 25+ years. In preparation for a new season of trade show appearances, they wanted to update their pricing catalogs and flyers. The previous catalogs had been designed in-house, and the marketing team wanted a more elevated catalog to show prospective customers. The pricing tables were very dense due to the number of stone color variations and the size of their product catalog. We set out to find a way to organize and present the information in an easy-to-understand way, while also maintaining the elevated elegance their brand is known for in comparison to their competitors.