OVERVIEW

This is a rejected concept for a website redesign for Divine Counseling. The organization decided not to move forward with the project for budget reasons, and chose to maintain their in-house designed website. My proposed design concepts made use of a warmer, earthier color palette that felt inviting and elegant. I also made use of a more consistent and elevated font hierarchy that gave the overall design a more high-end feel, pairing a warm and traditional serif font for headings with a clean and modern paragraph font that makes for an easy and pleasant reading experience. The proposed redesign also takes the existing website copy and elevated it with a clear, more inviting and conversational tone.