OVERVIEW

Pyramid House Foundation, a new nonprofit organization dedicated to providing safe and affordable housing, embarked on creating a new brand identity from scratch. They required a brand that would give the fledgling organization the professional polish and inspiring message that would encourage support and donations. The goal was to build something that felt professional, bright, bold, and inspiring, avoiding literal imagery of incarceration or homelessness in favor of abstract, uplifting symbols. Through a series of brand strategy workshops, and research, we developed a comprehensive brand strategy and messaging architecture. Then, a distinctive visual identity was crafted, including a color palette, typography, and graphic elements aligned with the brand’s personality and key messages. Brand style guidelines were established and used to design and build a user-friendly website.